Project 1
Landing Page: Tripled Signups
"Redesigned one page. Signups went from 14% to 38%."
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The Challenge
They spent $45K monthly on ads but only 14% signed up. The page had too much text. Value wasn't clear. People left confused about what it did.
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The Strategy
I redesigned with one goal: make the value super clear in 3 seconds. Big headline stating the benefit. Demo video at top. Cut it to 4 sections. Added customer photos and quotes. Made the signup button impossible to miss.
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The Results
Signups jumped from 14% to 38%. Same ad spend, but signups went from 630 to 1,710 monthly. Revenue up $165K monthly. They used this design for all campaigns.
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My Reflection on This Project
Clear beats clever. If people don't get it in 3 seconds, you lost them.
Landing PageConversionMarketing
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